Go Smile Teeth Whitening

Challenge

With over 20 years in the teeth-whitening space, Go Smile is an industry leader in teeth whitening products. Built by dentists, the brand took on a more corporate aesthetic for a number of years.

Go Smile approached Social Style House to revamp the brand and infuse it with a more youthful positioning.

Outcome

Our team went to work to redesign the website, produce fresh new content, and grow the account with a new social media strategy and influencer marketing campaign. We coordinated a photoshoot with fresh, bright colors like teals, pinks, and whites to reinvigorate the brand’s visual strategy.

The results? Go Smile’s products have gone viral, selling out multiple times. Their innovative whitening pens and bacteria-killing blue-light devices are constantly running out of stock, as young influencers on Instagram and Tik Tok cannot stop raving about Go Smile products. With over 14k followers, Go Smile continues to be a brand leader within the teeth whitening industry.

Go Smile’s products, which are proven to “whiten and brighten with ZERO sensitivity,” have received incredible positive reviews on Instagram, as well as by esteemed beauty platforms like the Beauty Choice Award, Byrdie, Health, People, InStyle, and Allure.