People don’t buy products, they buy lifestyles.
The most important and least well known idea about Instagram is that its not all about pushing a product, it's about promoting a lifestyle.
Establishing a consistent look for the content you post on social media is a great way to express your brand’s identity and attract your target audience. It is essential that your visual content strategy illustrates your answers to the “big three” (Who are we? What do we have to offer? Who is our audience?”)
Never ask yourself “What should I post?” or post on the fly again. We make building a brand and attracting an audience easy. Here’s how we do it:
Creating a branding mood board
Defining your instagram visual strategy, the right filter and unique aesthetic to stand out
Crafting the voice of your brand for captions
Discover content pillars to guide what our content strategy will be
By repeatedly putting out quality, on-brand content, followers will be able to visually identify your brand and become true fans, and paying customers of your business.
Do you have a strong visual content strategy or are you looking like everyone else out there?
1. Brand Audit and Discovery Session
The first step in our process is for you to complete a branding questionnaire, so we can understand your business. In the branding questionnaire, you will be able to tell us about your customers, competitors, and overall vision for your business. Most importantly, you will be able to share your aspirations for your brand and illustrate any examples of existing brands you like. This will help us delight you with our branding services.
2. Mood Board
Like any professional design project, we start with designing a mood board. This is an important step in creating the foundation and direction of your brand. We can’t build your brand without your help, so you should expect constant dialogue. This way we can ensure that we are headed in the right direction with our initial drafts.
3. Find a Sweet Spot
We’ll give our professional advice on brand strategy but your satisfaction and approval is everything for us. We’ll work with your team to make sure you like where we’re headed and won’t stop until you’re happy.
4. Curating Content and Crafting a Voice
Once we get the go-ahead, our team will (depending on the project) start creating original content in-line with your new brand, scour the internet to curate beautiful lifestyle images, and start drafting captions to go with each image and video. Not only that, but we’ll create a image filter unique to your brand that makes the entire feed feel cool and aesthetically cohesive.
5. Putting It All Together
This is where the magic happens. We’ll upload your new content into our feed planner so your new social media brand comes to life. You’ll sign off on it, we’ll get to work, and you can start watching the followers, engagement and likes grow!
Why Social Style House
We believe world-class brands deserve world class marketing and we go above and beyond to make that happen.
A One-Stop Shop
We know how segmented running a business can be, and we know how frustrating it is to outsource every little marketing task. Luckily, we do it all.
We deliver a level of bespoke service that can only be orchestrated by experts truly immersed in the world of fashion, luxury and digital marketing.
Better Than Hiring In-House
For less than an in-house salary for an inexperienced entry-level college grad, you can hire a whole team of expert brand-builders.
No Long-Term Contracts
We go above and beyond for our clients and consistently prove ourselves with great work. No excuses. Just results.