How to Build a Strong Marketing Funnel That Makes you $$$
A strong and memorable brand gives you the credibility to successfully sell products or services. You can also use your brand to establish yourself as a thought leader in your field. We'll also show you how to create a landing page that converts visitors into leads—and then nurture those leads with email marketing so they turn into loyal customers.
Create a Business brand.
You need to create your own business brand. Branding is not just about a logo, but how you present yourself as an expert in your field. Your audience needs to be able to trust you and feel like they know who you are, so that when they’re ready to buy from you, their decision is easy.
If you don’t have the budget for branding, don’t worry! You can still make sure that people know who the heck it is behind all those posts on social media sites by building a clear image around what kind of content creator or influencer that person truly is.
Establish a powerful presence on social media.
Establish a powerful presence on social media.
Create a Facebook page for your business and set up a Facebook pixel to track conversions.
Create an Instagram account and use it to promote deals or coupons (you can also post pictures of events that you attend, such as conferences).
Create a LinkedIn company page and link it to all social media channels. The LinkedIn platform allows people to create profiles that showcase their professional accomplishments, so you can build an impressive resume for yourself—and potential employees—to view!
Drive traffic to a landing page optimized for conversions.
When you have a clear idea of the purpose and target audience of your landing page, it's time to optimize it for conversions. There are many tools available that will help you with this, from simple A/B tests to more advanced analytics packages that can dig deeper into the performance of your pages.
A good place to start is with optimizing the copy on your landing page. Make sure there's no jargon or confusion in terms of what they're promising visitors when they click through—and make sure they know how easy it will be for them to take advantage of what's being offered! If a customer has taken the time to visit your site, don't make them wait around while you try and figure out how much money they'll save or what kind of benefits their business could enjoy by working with you. Let them know immediately so there aren't any doubts left unanswered when it comes time to convert visitors into leads (or even clients).
Once you've got all those bases covered, there are still some final touches worth considering: making sure your landing page is mobile friendly; adding a call-to-action button that's easy for visitors' eyes (and fingers) find; including a clear value proposition at the top where people can see it without having scroll down too far—these things all add up in helping increase conversion rates over time!
Follow up with leads using email marketing.
Email marketing is an effective way to keep in touch with customers. It’s a great way to share content and ask for feedback from your audience, as well as share coupons and discounts for your products or services. This can be very useful for driving sales by providing incentives at key points during the sales funnel.
Email marketing also works well as a follow-up method after paid advertising campaigns are complete. You can target specific leads who have engaged with your adverts and email them directly relevant offers on similar products or services that they might be interested in buying from your company again in the future.
Your paid advertising funnel should build trust with your customers and nurture promising leads into loyal customers.
The foundation of a successful paid advertising funnel is trust. If your customers don’t trust you, they won’t buy from you. You need to build that trust with each step of the funnel—from landing page through conversion and beyond.
Another way to build trust is by having a strong presence on social media platforms like Facebook, TikTok, Instagram etc., where people spend most of their time online these days anyway! The more followers/followings that your company has across these networks (i'm talking thousands here), then more likely will potential customers recognize what you're selling without having any prior knowledge about it beforehand specifically because they've seen posts like yours before somewhere else while scrolling through their newsfeeds at some point within recent months past present future…
If you want to be successful in paid advertising, it’s important to use a funnel that is designed to nurture your prospects and help them along the buying journey. By doing this, you’ll build trust with your customers and nurture promising leads into loyal customers.
About Social Style House
Social Style House is a creative marketing agency helping brands and bloggers build, grow, and transform their digital brand into a professional, engaging and world-class business.
At Social Style House we provide website design, branding, social media management and content creation. We design customized packages for many different clients including fashion bloggers, designers, stylists and e-commerce brands.
Interested in how we do it?